Senior UX & Product Designer
about
Deepak is a Senior UX & Product Designer with 8+ years of experience creating intuitive, scalable digital products across SaaS, fintech, B2B, and consumer platforms. He specializes in UX strategy, design systems, user research, and high-fidelity prototyping, delivering measurable business impact through human-centered design.
experience
American Express Manpower Group, Gurugram
Senior Product Designer — Workflow Automation | Dec 2024 – Jan 2026
- Led end-to-end UX design for enterprise AI-integrated workflow automation platforms including SOX Compliance Dashboard, Audit Management, and Document Management tools. - Designed scalable Figma design systems with reusable components, design tokens, and WCAG-compliant accessibility standards. - Collaborated with product managers, developers, and QA teams to ensure accurate engineering handoff and release-level design QA. - Improved operational efficiency by contributing to workflow experiences that reduced manual processing effort by 50%.
Hindustan Times Media Ltd., Gurugram
Senior UX Designer — SaaS & Digital Products | Mar 2022 – Sep 2024
- Redesigned Shine.com user journeys and onboarding experience resulting in +16% onboarding growth and +30% engagement improvement. - Led complete user research cycles including interviews, surveys, usability testing, A/B testing, and heuristic evaluations. - Rebuilt scalable Figma design systems and collaborated with developers to improve consistency across digital products. - Translated research insights and analytics into measurable product improvements across multiple agile sprints.
WNS Holdings, Gurugram
Senior UI/UX Designer | Aug 2020 – Mar 2022
- Helped a Fortune 500 bank revamp its full application, improving customer retention rate by 30%. - Designed enterprise dashboards and workflow tools for operations teams. - Created data-heavy UI flows and interactive prototypes; conducted usability testing and UX improvements.
WNS Holdings, Gurugram
Senior UI/UX Designer | Aug 2020 – Mar 2022
- Helped a Fortune 500 bank revamp its full application, improving customer retention rate by 30%. - Designed enterprise dashboards and workflow tools for operations teams. - Created data-heavy UI flows and interactive prototypes; conducted usability testing and UX improvements.
featured projects
education
• B.A., Delhi University — College of Art (2016–2019)
• Google UX Design Professional Certificate
• Design Thinking — Coursera
• Human-Centered Design — Udemy
skills
UX & Strategy: End-to-End UX Design, Interaction Design, Information Architecture, Visual Design, UX Strategy
UI/UX Design: Wireframing, prototyping, user research, and responsive web design.
Research: User Research, Usability Testing, Journey Mapping, Heuristic Evaluation, Product Analytics
Tools: Figma (Advanced), Wireframing, High-Fidelity Prototyping, Adobe XD, Sketch, InVision
Systems: Design Systems, Design Tokens, Auto-Layout, WCAG 2.1 AA/AAA, Design QA
Optimization: A/B Testing, CRO, Responsive Design, Engineering Handoff, Cross-Functional Collaboration